Best Hooks by Niche: Templates & Examples (2025)

Generic hooks blend in; niche-tuned hooks stop scrollers who recognize their world. This guide delivers high-conversion hook templates for six creator niches, with real examples and slider settings you can load into the Hook Generator to start testing in minutes.

Category hub: /creator/social

Quick Start

1. Identify your primary niche from the six categories below.
2. Copy 2–3 hook templates that match your content angle.
3. Open the Hook Generator and input your topic with the recommended slider settings.
4. Generate 10 variants and pick the top 3 that feel authentic to your voice.
5. Test hooks in your next 3 videos and track CTR/retention to refine your favorites.

Open Hook Generator →

Why Niche Hooks Outperform Generic Ones

Scrollers recognize their world in under a second. A finance creator who says "This changed my life" gets ignored. The same creator who says "I doubled my MRR in 60 days—here's the pricing model" stops bootstrappers cold because MRR, 60 days, and pricing model are insider signals that this video understands their pain.

Niche hooks work because they trigger three things at once: recognition (the language matches their daily vocabulary), credibility (you clearly operate in their space), and specificity (vague promises get skipped; concrete outcomes get clicks). Platforms reward this too—niche tags plus specific hooks help the algorithm match your video to the right feed, which means higher initial CTR and longer watch time.

Finance & Business Hooks

Finance and business creators compete on credibility. Your audience wants numbers, timeframes, and systems—not motivational fluff. Lead with a measurable result, then promise the repeatable process behind it.

Top 5 Templates

• "I doubled my [metric] in [timeframe]—here's the system" — Example: "I doubled my MRR in 60 days—here's the pricing model"
• "[Number] mistakes killing your [outcome] (and how to fix them)" — Example: "3 cash flow mistakes killing your runway (and how to fix them)"
• "From [bad state] to [good state] in [timeframe]" — Example: "From 20% margins to 60% in 90 days"
• "This [strategy] saved me [money/time] last quarter" — Example: "This invoice workflow saved me 40 hours last quarter"
• "Stop [common practice]—try [alternative] instead" — Example: "Stop chasing VC—try bootstrapped profitability instead"

Hook Generator Settings: Curiosity 0.75, Specificity 0.85, Boldness 0.7, Urgency 0.65, Length: Medium

Health & Fitness Hooks

Fitness audiences want transformation evidence and proof that your method works. Lead with the result (weight lost, strength gained, habit built), then tease the specific routine or fix. Avoid vague wellness language; use concrete metrics and timelines instead.

Top 5 Templates

• "This [routine/habit] fixed my [problem] in [timeframe]" — Example: "This 15-minute morning routine fixed my sleep in 2 weeks"
• "I lost [number] [unit] in [timeframe] without [sacrifice]" — Example: "I lost 20 lbs in 90 days without cutting carbs"
• "From [weak state] to [strong state]—here's how" — Example: "From couch to 5K in 8 weeks—here's how"
• "[Number] exercises that actually [outcome]" — Example: "5 exercises that actually build core strength"
• "Stop doing [common mistake]—do this instead" — Example: "Stop doing crunches—do hollow holds instead"

Hook Generator Settings: Curiosity 0.7, Specificity 0.8, Boldness 0.75, Urgency 0.7, Length: Short

Tech & Education Hooks

Tech audiences value efficiency and concrete tools. Show them the automation, the workflow, or the tool that solves a specific problem. High specificity wins here—name the tool, the use case, and the outcome in the first sentence.

Top 5 Templates

• "I automated [task] using [tool]—you can too" — Example: "I automated client onboarding using Zapier—you can too"
• "This [tool] replaced [number] manual steps" — Example: "This script replaced 12 manual spreadsheet steps"
• "[Number] [tool/trick] that save [time/money]" — Example: "7 VS Code shortcuts that save 10 hours a week"
• "From [slow process] to [fast process] with [tool]" — Example: "From 2-hour deploys to 5 minutes with GitHub Actions"
• "Stop using [old tool]—switch to [new tool] for [benefit]" — Example: "Stop using Excel—switch to Airtable for real-time collaboration"

Hook Generator Settings: Curiosity 0.8, Specificity 0.9, Boldness 0.6, Urgency 0.5, Length: Medium

Lifestyle & Beauty Hooks

Beauty and lifestyle creators balance aspiration with practical fixes. Your audience wants to see themselves in the "after" state, but they also need to trust that the solution is achievable. Use relatable problems and specific product names or techniques to build credibility fast.

Top 5 Templates

• "[Problem] ruining your [outcome]? Try this [solution]" — Example: "Dark circles ruining your look? Try this 3-step routine"
• "This [product/routine] gave me [result] in [timeframe]" — Example: "This serum gave me glass skin in 2 weeks"
• "[Number] [category] that actually [outcome]" — Example: "5 drugstore serums that actually fade hyperpigmentation"
• "From [bad state] to [good state]—my honest journey" — Example: "From damaged hair to glossy curls—my honest journey"
• "Stop wasting money on [product]—buy [alternative] instead" — Example: "Stop wasting money on toners—buy a gentle cleanser instead"

Hook Generator Settings: Curiosity 0.8, Specificity 0.75, Boldness 0.7, Urgency 0.65, Length: Short

Food & Travel Hooks

Food and travel audiences crave discovery and insider access. Generic listicles ("Best restaurants in Paris") get ignored; specific, local knowledge wins. Reference neighborhoods, chef names, or dishes that signal you've been there and know the hidden spots.

Top 5 Templates

• "[Number] [place type] in [location] locals actually visit" — Example: "7 ramen shops in Tokyo locals actually visit"
• "This [dish/spot] in [location] is worth the [effort]" — Example: "This taco stand in Oaxaca is worth the 2-hour drive"
• "[Number] hidden [category] in [location] tourists miss" — Example: "5 hidden coffee shops in Lisbon tourists miss"
• "From [tourist trap] to [local gem]—my [location] guide" — Example: "From tourist traps to local gems—my Rome food guide"
• "I tried [dish] in [number] cities—here's the best" — Example: "I tried pho in 10 cities—here's the best"

Hook Generator Settings: Curiosity 0.85, Specificity 0.8, Boldness 0.65, Urgency 0.6, Length: Short

Gaming & Entertainment Hooks

Gaming audiences are fluent in meta, patches, and builds. Use game-specific vocabulary, reference current updates, and promise a competitive edge or surprising discovery. High curiosity + bold claims work here because the community loves breaking conventions and finding exploits.

Top 5 Templates

• "This [strategy/build] broke [game/meta]—here's why" — Example: "This jungle route broke Diamond meta—here's why"
• "[Number] [mechanic/trick] pros don't want you to know" — Example: "5 aim techniques pros don't want you to know"
• "I hit [rank/achievement] using only [constraint]" — Example: "I hit Radiant using only classic weapons"
• "This [patch/update] changed [mechanic]—adapt or lose" — Example: "This patch changed recoil patterns—adapt or lose"
• "From [low rank] to [high rank] in [timeframe]—my path" — Example: "From Silver to Diamond in 30 days—my path"

Hook Generator Settings: Curiosity 0.9, Specificity 0.75, Boldness 0.8, Urgency 0.7, Length: Short

How to Adapt Templates to Your Voice

Templates give you structure, not scripts. Start with the framework—placeholder words in brackets show where to insert your specifics—then layer in your own voice. The structure ensures the hook hits curiosity, specificity, and credibility; your vocabulary makes it authentic.

Three-step adaptation process

1. Replace placeholders with niche vocabulary. Don't say "metric"—say "MRR," "churn," or "CAC." Jargon signals credibility to insiders.
2. Test three angles: curiosity-led, benefit-led, mistake-led. Same topic, different framing. See which your audience prefers.
3. Archive winners and iterate. Once a hook works, store it in the Hook Generator and test variations for future videos.

Common Mistakes & Fixes

• Using hooks from the wrong niche → Adapt finance hooks for finance; don't force travel hooks into B2B.
• Overstuffing keywords → Pick 1–2 high-signal words; the Hook Generator handles SEO tuning.
• Ignoring platform tone → TikTok rewards bold, YouTube Shorts allows medium, long-form needs clarity.
• Never testing → Run 3 hook variants per video; archive winners for reuse.
• Generic curiosity gaps → "This changed everything" tells nothing; "This pricing model tripled renewals" signals value.

FAQs

Can I use the same hook template across niches?

Yes, but adapt the language. A "I fixed X in Y days" template works everywhere, but swap generic words for niche-specific jargon to signal credibility.

How do I know which slider settings to use?

Use the recommended settings per niche as starting points. Finance needs high specificity (0.85); gaming rewards high curiosity (0.9). Test and refine based on your audience.

Should I script the exact hook or improvise?

Script the first sentence with the template, then improvise. The Hook Generator gives you strong openers; your delivery adds authenticity.

How many hooks should I test per video?

Test 3 variants: curiosity-led, benefit-led, mistake-led. Track CTR and retention to see which angle your audience prefers.

Can I mix templates (e.g., finance + fitness)?

Yes, if your niche overlaps. A "money mindset for athletes" video could blend finance numbers with fitness transformation language.

Do hooks work better on TikTok or YouTube Shorts?

Both platforms reward niche hooks, but TikTok favors bolder, punchier language while Shorts allows slightly longer setups. Test length: short for TikTok.

How often should I refresh my hook library?

Update quarterly or when retention drops. Archive winners in the Hook Generator, then test new templates as your niche evolves.